Value
Pointer Media offers advertisers a unique value proposition as the most sophisticated behavioral ad targeting solution in the world. Our closed-loop precision marketing system tracks, analyzes, influences and measures the purchasing behavior of some 80 million American households – targeting them with the right message at the right time. The result is unparalleled Relevance, Reach, Response and ROI/Measurement for advertisers.

Relevance
  • Messaging to each consumer based on buyer behavior
  • Multi-year transactional history on individual shoppers
  • Persuasive and individualized communications
  • Right target, right message, right time, right place and right reason
Reach
  • Precision targeting on a mass scale
  • Pinpoint your highest value buyers and prospects
  • Nearly 40,000 retail locations
  • 150 million frequent shopper IDs; 76 percent of American households
  • 250 million transactional touch points every week
Response
  • Response rates that are among the highest in the industry*
  • Proven driver of new product awareness & trial
  • Increased brand loyalty and share of wallet
  • Accelerated buying and consumption
  • Cross-purchasing and up-selling
  • Induced to change or switch brands
Test versus Control Volume Lifts
  • Monitor campaign effectiveness and incremental volume lifts
  • Most efficient way to reach high-value buyers and prospects
  • Incremental volume for the investment
  • Protect and grow your customer base
  • Build brand equity and loyalty
  • Stimulate faster purchase cycle
*Average redemption rate of 6.3 percent for incentive offers is more than eight times higher than other non-traditional promotional methods.
Consumer Truths Database