Pointer Media’s Shoppergraphics is a unique and powerful resource for identifying and targeting the most important buyers and prospective buyers of your products. These consumers are few in number and difficult to reach. In fact, a recent study by Catalina Marketing and the CMO Council finds that, among nearly 1,364 CPG brands, the average percentage of shoppers who make up 80 percent of the volume of brand purchases, is only 2.6 percent. Other Catalina research suggests that traditional demographic targeting frequently misses more than half of these go-to-consumers.

Shoppergraphics ends the guessing game. It provides a precise look into who is purchasing which brands, who are the volume buyers of various product categories, or which consumers are making purchases in areas such as low-sodium, organic, green, and luxury products. This exacting data on the shopping behavior of more than 80 million American households, combined with sophisticated search capabilities and advanced predictive analytics, allows Pointer Media to help leading consumer brands reach new levels of precision based on behavioral targeting.