Unfortunately, it is not uncommon for once-loyal consumers to stop purchasing a brand. The reasons are varied and range from lifestyle changes to the daily introduction of new products.

Pointer Media's proprietary database provides our customers with the insight to locate these once-loyal shoppers and the access to deliver incentives and impactful messaging to regain and maintain that valuable consumer.

The following solution is designed to reactivate the interest of lapsed users:

Checkout Direct®

Checkout Direct® (otherwise known as Historical Targeting) allows brands and retailers to target specific households based on 65 weeks of past purchase behavior. By accessing category and brand-level data, you can segment households based on product usage (brand loyals, switchers, competitive users and category never-buys) as well as by lifestyle segments. Brands and retailers can then deliver customized offers to influence consumers' future purchase behavior.