Catalina Marketing Responds to Unmet Marketplace Demands With New Advertising Network, Pointer Media

ST. PETERSBURG, Fla., (December 8, 2008) - Today, Catalina Marketing Corporation announced the launch of Pointer Media Network, one of the world’s largest and most sophisticated addressable media networks. Pointer Media Network enables advertisers, media buyers, brand managers and marketers to leverage the network’s sophisticated database of 250 million weekly shopping transactions, representing buying behavior of nearly 80 percent of American households, for the development and execution of precise media campaigns.

“Given the amount of money invested in media campaigns each year, it is not surprising advertisers are frustrated with fragmentation and the inability to precisely reach the right audience. This deficiency costs companies millions, and traditional media often lacks adequate insight into accountability and ROI,” stated Dick Buell, chief executive officer of Catalina Marketing. “Today’s consumers are also operating in a very personalized environment with limited time for clutter and irrelevant ads. The Pointer Media Network is designed to address all of these specific unmet marketplace demands.”

The revolutionary advertising network delivers on the promise of speaking directly to a consumer based on knowledge of individual preferences, purchasing habits and behaviors-- something that has been an elusive media objective for decades. An extensive infrastructure of more than 23,000 retail outlets, 25 years of analytical expertise and an average 80 percent readership rate among target audiences, provides Pointer Media Network clients with unmatched consumer insight, precision and media reach.

For more information regarding Pointer Media please visit, www.pointermedianetwork.com or call 877.292.7145.

About Catalina Marketing
Based in St. Petersburg, Fla., Catalina Marketing Corporation (www.catalinamarketing.com) was founded 25 years ago based on the premise that actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company’s targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.

MEDIA CONTACT:
Nicole Andriso
Director, Public Relations
(727) 563-5822

INVESTOR CONTACT:
Barry Brindise
Senior Vice President, Finance
(727) 579-5000