CATALINA MARKETING PRESENTS SURVIVE AND THRIVE STRATEGIES DURING 2009 CHPA EXECUTIVE CONFERENCE

ST. PETERSBURG, Fla., (March 12, 2009) – Challenging economic conditions are undoubtedly impacting buying behavior as shoppers strategize how to best stretch fewer dollars.  Comparatively, manufacturers and retailers are aggressively modifying media and marketing campaigns to better address the current business environment.  Catalina Marketing, the global leader in behavior-based marketing and communications, will present five key strategies to help health and wellness product manufacturers effectively navigate the shifting economic landscape at the 2009 CHPA Executive Conference in Naples, Florida. 

These strategies range from identifying and retaining a brand’s most profitable customers to protecting against buyer defection.  And, precision is critical to producing winning results as the study, Discovering the Pivotal Point Consumer, recently demonstrated.  Pointer Media Network, powered by Catalina Marketing, and the CMO Council conducted the study revealing that on average just 2.5 percent of US shoppers generate 80 percent of a brand’s volume, not the traditionally assumed 20 percent.

“All factors taken into consideration, our objective is to help clients thrive, not just survive, during tough times. Powerful analytics and sophisticated segmentation models are leveraged to produce highly-actionable insights,” explained Sharon Glass, Catalina Marketing’s Vice President, Health and Wellness.  “With precise data as the foundation for each campaign, these proven strategies provide the framework for the development of customized, revenue-generating health and wellness solutions.”

Catalina Marketing is working with healthcare product manufacturers to minimize near-term business risk and maximize long-term financial health by protecting core business priorities.  Ed Kuehnle, President of Catalina Marketing Services, presents “Five Strategies to Survive and Thrive in Economic Downturn” during the Wellness and Awareness session, Friday, March 13th. 

About Catalina Marketing
Based in St. Petersburg, Fla. Catalina Marketing Corporation (www.catalinamarketing.com) was founded on the premise that communications to consumers targeted off actual purchase behavior would generate a more effective response. Today, Catalina Marketing is an international company that powers one of the largest and most advanced media outlets in the world- Pointer Media Network (www.pointermedianetwork.com).  Pointer Media enables brand managers, marketers, advertisers, media buyers and media planners to leverage the network’s sophisticated database of 250 million weekly shopping transactions representing buying behavior of nearly 80 percent of American households with direct-to-consumer communication opportunities.  This medium provides an extensive infrastructure of 23,000 retail outlets, 25-years of analytical expertise and an average 80 percent readership rate among target audiences. 

MEDIA CONTACT:
Rachel Keener
Senior Director, Corporate Communications
(727) 579-5763

INVESTOR CONTACT:
Barry Brindise
Senior Vice President, Finance
(727) 579-5000