Pointer Media’s precision advertising model is based on a unique closed-loop system that influences and tracks individual consumer shopping behavior, and precisely measures campaign response. We collect Buyer Basket Intelligence from over 250 million transactions every week at leading grocery, drug store and mass merchandiser outlets. The information is downloaded daily to our data centers, that store a multi-year history of more than 150 million household IDs.

Using advanced search and predictive analytics, Pointer Media can pinpoint your volume buyers, identify the best targets for new products, or spot loyal customers who are about to leave your brand. Pointer can then help you develop the right campaign strategy to effectively target these go-to-consumers. We hand deliver full-color ads and offers, printed at point-of-sale, upon checkout. Shoppers receive only those ads targeted to their shopping profile. Independent studies have shown our ads are read by 80 percent of recipients.

Pointer Media advertisers gain unmatched insight into campaign effectiveness, as we track future purchases of targeted consumers. This allows you to measure ROI and adjust campaign messaging, creative and strategy to improve results.