Infrastructure
Pointer Media is enabled by a sophisticated technology infrastructure that captures, tracks, analyzes, influences and measures the purchasing behavior of American consumers. Key components of the Pointer Media infrastructure include:

Capture
  • Captures Buyer Basket Intelligence from more than 250 million transactions every week via loyalty card IDs and UPC scans.
  • Captures the purchases of over 150 million shopper IDs through partnerships with grocery, pharmacy and mass merchant outlets nationwide.
  • Results downloaded from Catalina Marketing computers in stores and pharmacies to company data centers on a daily basis.
Track
  • Shoppergraphics database contains multi-year shopping history of approximately 76 percent of American households.
  • Stores more than 500 billion rows of data online, one of the largest databases of consumer shopping behavior in the world
  • Tracks purchasing at 23,000 stores throughout the United States
Analyze
  • Analytical reports precisely calculate buying rates of current and competitive category consumers including purchase frequency, volume/purchase, and loyalty measures.
  • Shopping Basket analytics enable creation of lifestyle segmentation models based on brand positioning & targeting (e.g. heart health, green, organic).
  • Experts on hand to develop customized reports including Trial & Repeat Studies, Brand Shifting Analysis, and Controlled Consumer Tests.
  • Utilizes advanced predictive modeling to predict which consumers are most likely to be influenced to make purchases based on Pointer Media ads and offers.
  • Online decision support database enables instant acquisition of real-time data and rapid response to market conditions.
Influences
  • Powered by the largest database of actual shopper history in the world, which connects in real-time with 250,000 distributed media printers across 23,000 outlets across the United States
  • Each message is selected by in-store computers based on purchasing analytics for that specific shopper
Measure
  • System monitors actual purchasing of targeted consumers to provide unparalleled feedback loop for advertisers
Consumer Truths Database