Encouraging consumers to buy more of your product, or convincing them to purchase your brand instead of a competitor's, can be difficult. Pointer Media's behavior-based data relays specific shopping patterns of unique consumers. This allows you to target individuals and deliver customized messages to entice product quantity trade-ups, increase purchase frequency and more. With Pointer Media's average redemption rates more than eight times greater than untargeted mass vehicles, you can generate significant results.

Check out some of these solutions to meet your consumption needs:

Checkout Coupon®

Checkout Coupon® targets consumers at the transaction (UPC) level, allowing brands to meet multiple objectives, including quantity trade-ups, competitive targeting, increased frequency and cross-category programming. This behavior-based targeting gives brands access to consumers by delivering customized promotions to each household. Average redemption rates for the Checkout Coupon® program range from 6% to 10%, which corresponds to eight times that of traditional mass couponing methods.

Checkout Direct®

Checkout Direct® (otherwise known as Historical Targeting) allows brands and retailers to target specific households based on 65 weeks of past purchase behavior. By accessing category and brand-level data, you can segment households based on product usage (brand loyals, switchers, competitive users and category never-buys) as well as by lifestyle segments. Brands and retailers can then deliver customized offers to influence consumers' future purchase behavior.