Grocery
Pointer Media Network operates in 23,000 stores. These grocery supermarkets make are both partners and customers of our media network and make up over 70% grocery ACV. Pointer Media captures Buyer Basket Intelligence, via loyalty card IDs and UPC scans at check-out, and targets specific shoppers with relevant ads and offers from CPG brands and retailers themselves based on immediate and historical transactional data. Pointer Media allows retailers to gain unique customer insight, identify customer segments, and reach shoppers with relevant and persuasive communications.

Our grocery customers use Pointer Media to:
  • Develop and customize loyalty marketing strategies
  • Increase store trips
  • Drive category volume
  • Gain shopper insights
  • Access data reporting tools
  • Interact with customers
Consumer Truths Database