Convincing consumers to try your product can be a costly endeavor. Mass sampling and direct mail alternatives often place products with the wrong consumers, resulting in waste. Pointer Media's purchase-behavior database allows you to locate the specific category- and brand-buying consumers you're looking for. Because Pointer Media allows you to selectively target only the most valuable consumers with your trial marketing promotions, you are able to maximize ROI.

The following solutions are designed to help you gain trial:

New Product Launch

With 25,000 new consumer products introduced each year and historical failure rates for these products ranging from 75% to 90%, new brands need tools that deliver effective and efficient promotional communications to the right audience. The New Product Launch Program is designed to build new product awareness prior to distribution by pre-announcing new product releases to the highest category/brand indexing households. The three-impression program can generate significant trial while avoiding subsidization waste by announcing new arrivals and their location once available in stores. It will also maximize ROI by targeting the most profitable non-trier households with action-inducing incentives.

Checkout Direct

Checkout Direct® (otherwise known as Historical Targeting) allows brands and retailers to target specific households based on 65 weeks of past purchase behavior. By accessing category and brand-level data, you can segment households based on product usage (brand loyals, switchers, competitive users and category never-buys) as well as by lifestyle segments. Brands and retailers can then deliver customized offers to influence consumers' future purchase behavior.

Data Mining

By applying sophisticated data search capabilities and statistical programs, Pointer Media's Data Mining taps into one of the largest databases in the world to help uncover patterns and draw correlations about consumer purchase behaviors. The product enables you to predict which households are most likely to try your product. Armed with knowledge of current and past behavior, you can maximize your promotional targeting effectiveness, resulting in faster payback for your trial programs, more efficient category growth and better ROI.

RxConx®

Pointer's RxConx® is an integrated wellness marketing solution that links the pharmacy customer to the entire store. It is the only promotional medium that is fully integrated and executed within the pharmacy, based on the prescription delivered. When customers get a prescription filled in the store pharmacy, the scanning of the bar code triggers the delivery of a targeted promotion based on the specific prescription's National Drug Code. The promotion creates brand awareness and stimulates trial.