Establishing and maintaining a relationship with your customer is one of the true keys to success in the world of brand marketing. Pointer Media Interactive allows you to communicate with consumers online, based on actual in-store purchase behavior. Targeted in-store communications provide your consumers with a specific micro Website link and unique promotional code to take part in an integrated brand experience. Through this process, you will be able to gain valuable information and communicate specific messages to each shopper. Whether you want to enhance existing loyalty/points programs or create new online instant win/sweepstakes programs, Pointer Media Interactive Interactive is the efficient and effective solution.