Today's advertising environment is fragmented and cluttered...with marketers being held accountable for media-specific ROI. Marketers are looking for targeted, proven and measurable media alternatives to reach their desired consumers and build their brand. Catalina supplies the power behind the new Pointer Media Network. This new solution enables brands to employ different marketing strategies for specific buyers. Behavioral insight is transformed into consumer access, giving brands the opportunity to deliver unique campaign advertisements to each household.

Here are some tools designed to help build brand equity:

Targeted Advertising

Targeted Advertising uses purchase-behavior data to find your desired consumers, delivering customized, relevant advertisements to your target in an uncluttered environment. With unparalleled targeting, the medium is proven to increase awareness, recall and volume lift. Recent tests have shown that Pointer Media’s Targeted Advertising can increase awareness by 16% points, recall by 24% points and volume lift by up to 35%*.

*Test results of six advertising pilots. Statistically significant difference between test and control at 90% confidence level. Results represent the weighted average performance across all tested executions within each brand pilot.

New Product Launch

With 25,000 new consumer products introduced each year and historical failure rates for these products ranging from 75% to 90%, new brands need tools that deliver effective and efficient promotional communications to the right audience. The New Product Launch Program is designed to build new product awareness prior to distribution by pre-announcing new product releases to the highest category/brand indexing households. The three-impression program can generate significant trial while avoiding subsidization waste by announcing new arrivals and their location once available in stores. It will also maximize ROI by targeting the most profitable non-trier households with action-inducing incentives.