The most important buyers and potential buyers of consumer brands are hard to find and difficult to reach. Traditional media is losing its influence and grip. Advertisers and marketers are seeking alternatives that are more targeted, cost-effective and measurable.

Enter the Pointer Media Network, the most precise advertising and promotions medium in the world. Pointer Media’s unique closed-loop system enables behavioral targeting and response metrics on a mass scale. We follow the in-store shopping behavior of more than 80 million American households. Our advanced Shoppergraphics analytics help advertisers pinpoint the most likely new buyers of their products.

At 23,000 grocery, mass merchant and pharmacy outlets comprising 250,000 checkout counters nationwide, Pointer Media delivers compelling take-home color advertisements and offers to targeted consumers. These are read by 80 percent of recipients. Our advertisers consistently achieve significant improvements in volume, repeat purchases, loyalty, conversion, new product launch successes, brand awareness and product consumption.