Facts
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News
06.22.09 AdAge - Package-Goods Brands Lose Loyalists in Recession
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06.22.09 FT - The News About Consumer Loyalty Is Worse Than You Imagined
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06.22.09 Middletown Journal - Are you still eating Jif? Using Crest?
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06.22.09 UTalkMarketing - Consumers turning away from their favourite brands
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